SEO Specialist Philippines
Cathlyn Valdez
12 Years in E-commerce. Now Driving Growth Through SEO
Grow Your Business with SEO That Drives Sales
Hi, I’m Cathlyn Valdez
I’m an SEO Specialist from the Philippines, with 12 years of experience in e-commerce management, helping businesses grow their online presence, optimize digital operations, and increase revenue. Today, I combine my extensive e-commerce background with data-driven SEO strategies to help brands improve their search visibility, attract qualified traffic, and convert visitors into customers.
I understand that SEO isn’t just about rankings—it’s about creating sustainable growth that supports real business goals.
Let’s build a stronger online presence together.
About Me
For nearly two decades, I’ve led e-commerce operations across major online marketplaces, gaining extensive experience in product listing optimization, online merchandising, campaign management, inventory coordination, customer experience, analytics, and marketplace operations.
Through those years, I learned that a strong online presence starts with visibility. That realization inspired me to pursue a career in Search Engine Optimization (SEO). I’m currently expanding my expertise through specialized SEO training while building on the digital marketing and e-commerce knowledge I’ve developed throughout my career. I’ve also completed training in Facebook Ads and GoHighLevel (GHL), further strengthening my digital marketing skills.
My background gives me a unique perspective on how SEO supports the entire customer journey—from helping businesses become more visible in search results to creating a better user experience and supporting long-term business growth. As I continue to grow as an SEO specialist, I’m committed to applying industry best practices, continuous learning, and data-driven strategies to deliver meaningful results.
How I Can Help Your Business Grow
I combine 19 years of e-commerce management experience with modern SEO strategies to help businesses increase visibility, attract the right audience, and drive more sales.
SEO Optimization
Optimize your website with keyword research, on-page SEO, technical improvements, and content optimization to improve search engine rankings.
Content & Keyword Research
Research high-value keywords and optimize website content to match user intent and improve search rankings.
E-commerce Management
Manage and optimize your Shopify, Lazada, Shopee, and TikTok Shop stores to improve operations, product visibility, and customer experience.
Marketplace Advertising
Create and optimize Meta Ads and marketplace advertising campaigns to increase conversions and maximize return on investment.
Work Experience
Over the past 19 years, I progressed from Procurement to Warehouse Operations, Marketing, and E-commerce Management, gaining extensive experience in operations, digital marketing, team leadership, inventory management, and business strategy. This diverse background gives me a well-rounded understanding of how businesses grow online, enabling me to develop SEO strategies that improve search visibility, drive qualified traffic, and support measurable business growth.
Led end-to-end e-commerce operations across Lazada, Shopee, Shopify, and TikTok Shop, overseeing inventory, warehouse and fulfillment operations, marketplace performance, advertising and promotional campaigns, team leadership, workforce planning, and data-driven strategies to drive revenue growth, optimize operational efficiency, and achieve business objectives.
Led the creation of marketing materials and managed social media content and customer engagement to strengthen brand awareness and support promotional campaigns.
Managed end-to-end warehouse and logistics operations, including shipment allocation, delivery scheduling, documentation, inventory audits, workforce coordination, and cross-functional collaboration to ensure accurate inventory, efficient warehouse operations, and timely business support.
Utilized SAP to manage supplier purchase orders and support procurement operations, including inventory allocation, customized customer orders, supplier coordination, product master file and pricing updates, and store support, ensuring timely deliveries and efficient customer service across multiple branches.
Managed daily business operations, inventory control, cash handling, sales recording, financial reporting, business permit applications and renewals, BIR tax payments and compliance, and client relationship management to ensure efficient operations and support business growth.
My Portfolio
Exploring my journey in SEO, digital marketing, and e-commerce through practical projects and real-world experience.
Why Work With Me?
Every successful partnership starts with trust and collaboration. I combine nearly 20 years of leadership in e-commerce with a growing expertise in SEO to help businesses improve their online presence through strategic, data-driven solutions.
I value honest communication, collaboration, and delivering work that creates meaningful results.
I solve business challenges through analysis, planning, and continuous improvement.
My goal is to help businesses build sustainable online visibility that supports long-term success.
Stay In Touch
Ready to grow your online presence? Let’s discuss your goals and create a strategy that helps your business reach the right audience and achieve lasting results.